Neurobion launches its campaign for Neuropathy Awareness Movement by inviting the media and consumers itself. The guests were invited to join Neurobion to assist in promoting awareness concerning the Neuropathy’s (nerve damage) frequency, its condition and the demand for early intervention.
Based from a recent study, 1 out of 3 people could suffer from Neuropathy or nerve damage with progressing age.
An ordinary individual can type 40 words per minute. On a regular day, a person can do 6,200 steps. Four million sensory receptors can be ignited for every touch. Without healthy nerves, these seemingly common daily activities cannot be easily performed. .
Nowadays, most of us are running an active lifestyle, and nerves have never been more tested. Every day, there seems to be a lot of things to do and these active lifestyles can damage our nerves if we do not take care of them like we are doing to the rest of our body.
Nerve Damage Risks
Numbness, tingling and burning sensations, mostly felt in the hands and feet, are common signs of nerve damage or a condition called Neuropathy. Contrary to the common belief that only old and mature people experience nerve damage, younger people can also experience and be prone to this condition.
Neuropathy can affect people who have an unbalanced diet and unhealthy lifestyle which includes smoking and high alcohol intake, those who have suffered injuries or have diabetes.
Merck Inc., Philippines Medical Director Dr. Gio Barangan explains that “because the symptoms of Neuropathy are too common, people tend to brush them off completely or associate them with a different condition. However, what we don’t know is that a lot of people are already suffering from Neuropathy and their heath cases remain unreported or undiagnosed. This is what we want to change because we want people to prioritize the health of their nerves the same way that they take care of their other organs”.
Fighting the Neuropathy battle with Neurobion
People can prevent nerve damage as early as they can by maintaining a balanced diet, following an active lifestyle and taking B-Vitamin Complex daily. The roles of vitamins B1, B6 and B12 are important in the health of the nervous system.
Vitamin B1 acts as a cofactor for the metabolism of carbohydrates, helping turn starch and sugar into the energy our bodies need, and plays an important role in nerve transmission while Vitamin B6 helps in the production of neurotransmitters, the chemicals that allow the brain and nerve cells to communicate with one another. Lastly, Vitamin B12 aids in the production of DNA and RNA, and the production of neurotransmitters.
The World’s #1 B Vitamins*, Neurobion®, recognizes the importance of nerve care. Trusted by doctors for over 40 years, Neurobion has a balanced formulation of Vitamins B1, B6 and B12 and is clinically proven to nourish the nerves and acts at the root of the problem.
“Neuropathy is a serious condition that needs to be addressed. Taking B Vitamins is a preventive measure which is why we encourage consumers to incorporate it in their daily health regimen. You shouldn’t let nerve damage, slow you down or keep you from doing things that you normally do,” says Neurobion Brand Manager Eloisa Dy Buncio.
Neuropathy Awareness Movement
Neurobion® proudly takes on the advocacy of raising awareness on Neuropathy and the role of B Vitamins in overall nerve health. To reach out to a younger market and more people, the brand engaged ambassadors in raising awareness. This includes director and producer Paul Soriano and TV actress, singer and celebrity mom Zsa Zsa Padilla.
“During shoots, days can turn into nights. There are a lot of things going on and I don’t always realize how much stress my nerves go through—from texting the crew to reviewing scripts on tablets to helping carrying props and even walking from set to set. I feel numbness and some pain in my hands and feet at times, but I don’t pay attention because it comes and goes. It’s good to be aware of how this can get serious. We shouldn’t neglect our health, even our nerves, which is why I take Neurobion® daily,” shares Soriano.
“As a mom, I am not only focused on my family’s health, but also on my own because I want to spend more time with my loved ones. At the same time, I do have work that I need to attend to so I need to manage my time between these two priorities. I don’t want to look back and regret not taking care of my health and my nerves. With my busy schedule, I know I can’t allow myself to slow down so including Neurobion® in my daily habit is the first step towards my health goal,” add Padilla.
Neurobion’s® mission does not stop at providing preventive measure for Neuropathy, but also extends to creating awareness and spreading information on teaching consumers how to detect early symptoms of the condition and how to live a healthy and active lifestyle.
For more information on Neurobion® and the Neuropathy Awareness Movement, visit www.facebook.com/NeurobionPhilippines
*Source: IMS Health MIDAS sales for MAT 09/2013 through MAT 09/2014
Merck is a global pharmaceutical and chemical company, a history that began in 1668, and a future shaped by more than 40,000 employees in 67 countries. Its success is characterized by innovations from entrepreneurial employees. Merck’s operating activities come under the umbrella of Merck KGaA, in which the Merck family holds an approximately 70% interest and shareholders own the remaining approximately 30%. In 1917 the U.S. subsidiary Merck & Co. was expropriated and has been an independent company ever since.
Merck, Inc. Philippines
24th Flr. GT Tower International
6813 Ayala Avenue, 1227 Makati City
Phone: (632) 8154067