Kuwentong Jollibee – Jollibee just launched its “Kuwentong Jollibee” campaign during its exclusive media premier held yesterday at My Cinema Greenbelt 3 and will be aired starting today.
The exclusive screening featured four tear-jerking stories that will surely capture your heart through Jollibee’s “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.
These stories are inspired by real-life experiences that all show how Jollibee has played a meaningful role in Pinoys lives.
Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”
Kuwentong Jollibee Videos
Kuwentong Jollibee Mags Soliman
Captured in an anthology video which links all the stories together, the initial story is about Mags Soliman–a real-life and long-time store manager, who through 22 years have witnessed a lot of stories from all walks of life. Throughout the years, Mags have seen more than her fair share of countless family bonding stories at Jollibee, which has served as a happy second home for most Filipinos.
Kuwentong Jollibee Jabee
Asserting how Jollibee’s influence is strongest among kids, the “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’). Indicating the little boy’s fondness for the brand, he continuously utters “Jabee” from the start of the day until he goes to bed.
As a mom, I can also share that one of my kids’ first words during their toddler years was “Jabee” too. And I can’t forget how happy they were every time we bring them to Jollibee to eat their ‘chicken joy’.
Kuwentong Jollibee Tagpuan
When I was just starting my college days, the first thing I looked for when I’m getting lost was the LRT station. During those days, the end line coming from Manila was the Monumento (Caloocan) station wherein the jeepney terminal going home was just nearby.
With the “TAGPUAN” video, it features a young boy who got lost in the mall and was found by his mom at Jollibee.
In reality most of us moms now make it a precautionary practice to tell our kids to go to the nearest Jollibee store if they get separated at the mall.
Kuwentong Jollibee Almusal
And finally, the most heartfelt video which features an old couple who regularly go to Jollibee to have their breakfast there. As part of their daily routine, the TVC shows the couple getting the same meals they order everyday and how they share them with each other.
The “ALMUSAL” story takes a bitter-sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.
Ianco Dela Cruz, TVC Director, said, “It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families.”