Electrolux, a global leader in world-class home appliances, recently launched its Electrolux Do More With Less campaign. Aimed to empower moms in becoming more creative and resourceful at their homes.
Filipino moms are known in being practical and resourceful, especially when it comes to managing their homes. From transforming a leftover dish into a delicious, mouthwatering meal to recycling an old unwearable dress into a pretty apron, moms really know how to wisely maximize their resources at home. This is what Electrolux’s latest campaign is all about: Do More With Less.
“Moms are inventive. Leave it to them to find a way to recycle something that seems unusable,” said Andrea Pionilla, Marketing Manager of Electrolux Philippines. “This newest Electrolux Do More With Less campaign wants to show moms how easy it is to do more with less when they have the right home appliances to help them out.”
“We are happy to be part of Electrolux’s new campaign for cleaner & healthier living.” ABENSON managing director Winston Q. Lim said. “Their efforts to redefine the modern kitchen perfectly mirror Abenson’s commitment to bring the best life into Filipino homes.”
Electrolux brand ambassadors Cheska Garcia-Kramer, Chef Rosebud Benitez-Velasco and Chef Bruce Lim with the guests enjoyed a fun day of home discoveries and exciting games.
The event also welcomed the newest addition to the Electrolux family, professional basketball player and hands-on dad, Doug Kramer, who showed his support through a video. The brand ambassadors shared do-it-yourself home products you can easily make using Electrolux home appliances.
“I am thrilled to be part of this meaningful Electrolux Do More With Less campaign. As a practical dad, I’ve always been a believer that with the right tools, you can always do more with less,” said Doug Kramer. “I love how Electrolux appliances help us accomplish more things at home so Cheska and I can spend more time with the kids and less time managing the household.”
Electrolux Do More With Less at home
According to the Philippine Institute for Developmental Studies, Metro Manila produces 5,600 tons of trash per day and 75% of this comes from households. The same research also showed that half of the daily household waste comprises food scraps and leftovers. A study conducted by the Food and Agriculture Organization of the United Nation found that one of the reasons behind food wastage among developing countries is wasteful consumption habits.
Most households in the Philippines run on a strict budget and a bulk of which goes to buying food. Incautious meal planning often leads to unused ingredients and leftovers which we throw away without much thought. This is why a week’s meal plan can make or break a household budget. Making the most out of your resources will help you not only reduce waste but also minimize costs.
All it takes is imagination and resourcefulness to turn coffee grounds into soap and orange peels into a natural home deodorizer. Electrolux invites you to share your own lifehacks at home.
Join the Reduce Food Waste Challenge on Facebook. Share your tips on how to transform used items into something useful again and get a chance to win exciting prizes from Electrolux. Like The Electrolux Little White Book on Facebook to know more about the contest.
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 50 million products to customers in more than 150 markets every year. The company makes thoughtfully designed, innovative solutions based on extensive consumer research, meeting the desires of today’s consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners, all sold under esteemed brands like Electrolux, AEG, Zanussi, Frigidaire, and White-Westinghouse. In 2013, Electrolux had sales of SEK 109 billion and about 61,000 employees. For more information go to http://group.electrolux.com.
To know more about Electrolux Do More With Less, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.