Established in Japan in 1899, Yoshinoya has been considered as the largest Japanese fast food chain of gyudon (beef bowl) restaurants which pioneered its branch at the Nihonbashi Fish Market in Tokyo. Due to Great Kanto’s devastating earthquake, the Japanese restaurant moved to the new Tsukiji Fish Market, Tokyo in 1926.
In 1952, the fast food chain opened its first branch that operates within 24 hours. To gain more from the business, the food store restructure its business platform from a self-employed restaurant to a stock company after six years.
From its million-dollar sales in 1965, the Japanese food store extends its operation in other Japan areas and had its first franchise outlet in Shinsaibashi after three years.
In 1975, the gyudon restaurant finally opened its first store in the United States and in the Philippines in 2001 (Metropoint Mall, Pasay City) where they immediately launched the Yoshinoya Express Delivery (YED) after a year.
How Yoshinoya got its name
From Yoshino’s former town in Osaka Prefecture, its– Eikichi Matsuda, got its name from “YOSHI” means ‘old’, “NO” means ‘field’, and “YA” means ‘house’ in Japanese.
The “bull horn”, Yoshinoya’s legendary logo, was designed by the founder himself, which originated from the initial letter of its English name “Y”. The rope surrounding the horn represents “Yokozuna” as a winner in Japanese sumo-wrestling and the “Yokozuna” quality of food as well. The surrounding rope consists of 27 rice grains and the whole logo boasts that Yoshinoya sells the “best beef bowls”.
To date, it has 11 branches and continually blowing up its fast food chain stores locally and globally.
Miss Earth visits Yoshinoya SM Megamall
Miss Earth Philippines recently made a visit at Yoshinoya SM Megamall and tried its tasty Japanese meals.
I have tried Yoshinoya menus too from my previous visits at the food chain and I can say that the good taste and quality remains the same:
You may visit the following branches available now near your location:
SM Megamall, SM North EDSA, Fairview Terraces, SM Fairview, Glorietta, Mall of Asia, SM Manila, Valero, SM Southmall, SM Cebu Seaside, and SM City Cebu.