Philam Life, the country’s leading life insurance company, with its mission to constantly assert its principles that insurance is entirely living life to the fullest, taking care of our health, and pursuing our goals with passion and enjoyment, recently launched its Vitality Program through The Music Run.
Philam Life Vitality Program via The Music Run
Aimed at encouraging Filipinos in embracing a healthier lifestyle while indulging in fun, Philam Life recently held “The Music Run” at the Philippine Arena in Sta. Maria Bulacan as part of its Vitality Program.
Envisioned to be the country’s biggest and boldest run of the year, the groundbreaking event took its Music Runners™ through five different Music Zones—Rock, Pop, Old School, Hip Hop, and Dance.
Led by Philam Life CEO Axel Bromley, almost 10,000 Music Runners participated in the 5km route, while enjoying a complete suite of health and wellness activities and perks from Philam Life. Each of them had their financial needs analysis at the Real Life Planner booth, participated in sports and fitness challenges at the Philam Vitality area, and got financial health check and other relaxation activities at the BPI-Philam station.
“The driving factors behind Philam Vitality and The Music Run are actually very closely related,” Bromley explained. “Although being healthy is a top goal for many Filipinos, we tend to view living healthily as expensive and difficult to maintain. The goal behind both programs, Philam Vitality and The Music Run, is to provide a spark of enthusiasm by rewarding people for making healthy choices,” he further noted.
The Philam Life CEO likewise made reference to a recent study by the Oxford Health Alliance, which states that 60% of deaths worldwide are caused by chronic lifestyle diseases.
“In light of these sobering statistics, our company offers more than just insurance plans. We value wise and health-conscious decisions, and Philam Vitality promotes exactly that,” he enthused. “When healthy choices are combined with proper financial planning, that’s taking real-life strides in making sure that you and your family are secure,” he concluded.
The Music Run has had popular success in Singapore, Indonesia, Malaysia, Germany, and Taiwan. Given the continued success of the event, another Philippine installment may come in the near future.
For more information, please visit www.philamlife.com