Good Housekeeping, the country’s number one family and home magazine, invited seasoned and aspiring mommy bloggers together with the magazine’s online community in an afternoon of learning held at the Eastwood Richmonde Hotel in Libis, Quezon City.
Good Housekeeping Mommy Bloggers Workshop
When I started blogging, my goal was to share my experiences as a mom of two wonderful children, as a wife of my loving and supportive husband and some inspirational posts. I want to share my knowledge in parenting, cooking, etc. and some tech matters and reviews of some places we’ve already visited. But, I haven’t attended any blogging workshop yet, just a simple but useful and inspiring writing tips from the work-at-home boot camp I attended before. I didn’t even know how to present my blog post in the most creative manner, especially taking photos that will best fit my story. What I knew was composing a simple article in what I believe was the “logical sequence” and of course based on the actual story that took place. But, thanks to Summit Media for inviting me to attend the workshop that was specially tailored for mommy bloggers like me, I have now a checklist to follow for my blog–and my brand.
Tisha Alvarez, Good Housekeeping’s editor-in-chief shared her introductory speech: “A large percentage of our loyal readers are mothers. As the mommy blogging community is continuously growing, Good Housekeeping aims to provide these moms with an opportunity to improve and learn, as well as a venue for a fruitful exchange of ideas with fellow bloggers and industry experts.”
Indeed, I can say that I’ve learned a lot of things from the blogging workshop and hoping to apply them to my blog as soon as possible.
In summary, let me share with you some of what I’ve learned from the Good Housekeeping Mommy Bloggers Workshop:
Shooting for your blog by Sheila Catilo (Photography 101)
Mommy Sheila said taking pictures is easy, but taking GOOD photos is absolutely a different story. She was able to compress her photography workshop session in a short time and even imparted us 10 quick reminders before making a click:
Go for the window
Watch my focus
Pick a nice background
Layer my shot (foreground, middle, back)
Play with perspective
Count the odds
Use edges and corners
Watch out for patterns
Look for reflections
Zoom with my feet
Brand Building by Christine “Tin” Dychiao
A blogger herself, she pointed out that each blog is a brand and that branding is a way of making an impression.
In personal branding, it’s like I’m marketing myself to others and that I have to keep in mind that my brand is more than any logo and/or header. What I wrote projects an image to the world. Failure to communicate the branding can be difficult for people to understand what the blog is all about.
Moreover, she said that objectives should be clearly set first for what the brand or blog should be.
In summary, here are the 4 P’s of marketing she also shared to us mommy bloggers:
The above 4 P’s of Marketing are considered as Duct Tape Marketing.
Blog and Brand Marketing Tips by Ginger Arboleda
As a professional blogger, brand endorser, and a coach in the field of business, branding and marketing, Mommy Ginger provided tips on how to market a personal blog and ways to make a name for myself.
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Yey, a Good Housekeeping Mommy Bloggers Workshop Certificate of Participation for me:
Good Housekeeping Mommy Bloggers Workshop was sponsored by Elica®, a topical steroid to help relieve the symptoms of eczema, psoriasis, atopic dermatitis, available over the counter.
To know more details, follow Good Housekeeping on Facebook: facebook.com/goodhousekeeping.ph,
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Good Housekeeping is available on newsstands, and in bookstores, convenience stores, and supermarkets nationwide. A digital edition of Good Housekeeping is also available for download through Apple Newsstand, Buqo, and Zinio.