Precisely ten years ago, after Goldilocks reached its 40th anniversary celebration, the country’s leading bakeshop decided to introduce an absolutely innovative competition to emphasize cake decorating artistry.
Tagged as the “Goldilocks Intercollegiate Cake Decorating Challenge (ICDC),” it has since grown to become a nationwide activity that is highly anticipated by both participating schools and audiences alike.
Goldilocks Cake Decorating Challenge
The format of the ICDC is unlike most baking events: it isn’t a staid demonstration, submit-display-and-judge setup, or anything of the sort. It is an exciting extemporaneous competition that requires not only familiarity with techniques, but a definite originality and creativity to set the winning team apart. On contest day, ten teams share one stage and one central supply bin. They decorate their cakes within a given time frame, based on themes that are revealed to them at that very moment. This is all done in front of a live audience and a panel of judges composed of the leading authorities i.e the culinary arts industry.
This year, almost one hundred schools from far and wide submitted their entries in high hopes of being chosen as one of the ten finalists in the upcoming Goldilocks cake decorating challenge. Aside from the obvious distinction and the opportunity to pit themselves against the best and brightest of their peers, the winning school will receive a baking showcase worth a quarter of a million pesos, while the team itself will receive P20,000 in Goldilocks gift certificates.
After a comprehensive round of judging, the ten qualifiers are Calayan Educational Foundation, Colegio de San Lorenzo, DMCI College Foundation Dipolog, Far Eastern University, Lyceum of the Philippines Laguna, Lyceum Subic Bay, Pangasinan State University, Saint Anne College of Lucena, Trinity University in Asia, and the Western Institute of Technology Iloilo.
Given that 2016 marks a milestone for the ICDC, however, the country’s number one bakeshop has something considerably more demanding in store for the talented participants.
“This is the 10th year of the ICDC, coinciding with the 50th nniversary of Goldilocks,” explained Goldilocks Marketing Director Cherry Caluya. “Because of this, we’ve decided to add some major twists. In fact, we’re calling this year’s competition ‘ICDC Xtreme’,” she noted.
While these new elements (understandably) cannot be revealed, they are obviously challenging enough to warrant expert supervision. As such, Goldilocks has enlisted the help of ten of the country’s top pastry chefs to guide a randomly chosen team in the lead up to competition day.
Chefs Jackie Ang Po (Calayan Educational Foundation), James Antolin (Saint Anne College of Lucena), Joan Dela Cruz (Pangasinan State University), Bryan Dimayuga (Lyceum of the Philippine Laguna), Tristan Encarnacion (Trinity University of Asia), Jackie Laudico (Western Institute of Technology Iloilo), Rizalino Manas (DMCI College Foundation Dipolog), Amador Mendoza (Lyceum Subic Bay), Pixie Sevilla (Far Eastern University), and Buddy Trinidad (Collegio de San Lorenzo) have been tapped to provide high-level, hands-on mentorship to the participating students.
“Having these renowned chefs on board early on will allow the students to learn from the best and most experienced professionals in the industry,” Caluya pounted out. “It’s also worthwhile to note that every region is represented – North and South Luzon, the NCR, Visayas, and Mindanao,” she concluded.
The 10th Goldilocks Intercollegiate Cake Decorating Challenge will be held on February 25, 2016 at SM North Edsa’s The Block Activity Cent. Numerous activities and side attractions will be on hand beginning at 10am.
For more information, log on to www.goldilocks.com.ph, or follow GoldilocksPH on Facebook and Twitter