Give a man a fish and you feed him for a day,
teach a man to fish and you feed him for a lifetime.”
That’s the old proverb from a famous Chinese philosopher Lao Tzu which teaches us in helping other people in the right manner. It simply implies that if you really want to help others, do your best to do so not just by giving them what they need at the moment but in the future as well. Likewise, helping in a way that they won’t be dependent with what you can offer, that they can stand on their own even without you especially when you can no longer provide them with any help anymore.
This is what I’m seeing with what Goldilocks Philippines, the leading bakeshop in the country today, is doing in its latest project. In its effort to help others in acquiring a steady income by providing a sustainable livelihood program, the bakeshop giant introduces Goldilocks Kabuhayan Bakery thru its Goldilocks Foundation.
Pioneering the project, in response to the Lobo Batangas local government’s request to provide their residents an alternative means of livelihood and reduce their dependence in mining, the Goldilocks Foundation, in partnership with ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI), Bantay Kalikasan and the Nutrition Center of the Philippines recently launched its first Kabuhayan Bakery in Lobo. This is saving the endangered world’s famous “Center of Global Shorefish Biodiversity” from excessive mining at the Verde Island Passage (VIP) in Lobo, Batangas where the highest concentration of shorefish species in the world can be found.
Last Oct 23, the collaborating team went to Lobo for the grand launch of Kabuhayan Bakery located at Masaguitsit-Banalo High School. The team presented the fully functional bakery, had baking demos, bread tasting and a brief ceremony.
As one of the program’s major partners, Honda Philippines donated a motorcycle for the delivery of their baked goods around the city.
At the ceremony, Masaguitsit-Banalo High School proudly reported that they already earned around P 10,000 initial income after the bakery’s previous soft launch.
Goldilocks Marketing Director Cherry Caluya said:
Through the Kabuhayan Bakery project, we hope that lesser people around the VIP pursue other livelihood options. Keeping the populace from mining will definitely help in the conservation of the area.”
Initially, the project aims to prioritize those in the remote areas to help in building better communities by augmenting their family income without destroying nor damaging our natural resources and instead make use of these resources’ products.
At the launch, attendees and participants like me and other media friends were given the opportunity to see and experience what the program aims to preserve. We were toured through the VIP where I had my first snorkeling experience.
We also visited the areas mangroves, planted seedlings at an organic farm, and marvelled at the beauty of Lobo through the lighthouse.(images currently being uploaded)
Also supporting the program are San Miguel Mills and the the local government of Lobo, led by Mayor Gaudioso Manalo.
For more information about the initiatives of Goldilocks Foundation, follow Goldilocks on Twitter or Instagram at @GoldilocksPH; like the Goldilocks Facebook page; or visit the official Goldilocks website at www.goldilocks.com.ph  the Goldilocks Facebook page; or visit the official Goldilocks website at www.goldilocks.com.ph