Makati, 1 October 2014. – Entitled as Synergy: Photography, Music and Community, Fujifilm Philippines unveils new breed of X-series cameras and lenses as it held its first ever launch in Asia. All professional, photographers, hobbyists and media witnessed the newest addition to the Fujifilm X-series cameras and lenses: X100T, X-T1 Graphite Silver Edition and X30 cameras and the XF50-140mm F2.8 R LM OIS WR and 56mm F1.2 R APD lenses.
A brief presentation about the Fujifilm X-series products, the upcoming events and promos were discussed, followed by an open forum with the X-Photographers namely: Rommel Bundalian, Randall Cipriano, Niko Villegas, Jan Gonzales and Lito Sy.
Guests were also delighted with food, unlimited drinks and live performances by Kamikazee, Eevee, Letter Day Story and Lucille.
Raffle winners took home an X30, other Fujifilm digital and Instax cameras, including large format Aluminum and Silver Plated prints.
ABOUT THE PRODUCTS
This is the new FUJIFILM X100T premium compact digital camera. Equipped with the world’s first electronic rangefinder, an APS-C size X-Trans CMOS II sensor, high-speed EXR Processor II image processing engine and a FUJINON 23mm F2 lens, the X100T delivers unsurpassed image quality thanks to advanced color reproduction technology and the new unique Classic Chrome film simulation mode.
X-T1 Graphite Silver Edition
The X-T1 Graphite Silver Edition is a new color variant of the Fujifilm X-T1 premium mirrorless camera. Since its launch, the X-T1 has received high praise from photography enthusiasts and professional photographers around the globe thanks to its outstanding features, including the world’s fastest Real Time Viewfinder with a display lag-time of just 0.005 sec, the highest display magnification (0.77x), and a dust and weather-resistant body.
The X30 features the newly-developed Real Time Viewfinder – which is the largest, fastest and highest resolving viewfinder in its class(*1) – a large 2/3-inch X-TransTM CMOS II sensor(*2) (12 megapixel with no optical low pass filter), EXR Processor II image processing engine and a new ‘Classic Chrome’ film simulation mode. Further additions include a new control ring along with extra dials and function buttons for more control and a tilting 3.0-inch 920K-dot premium clear LCD monitor. Battery performance has also been improved, with the X30 capable of shooting approximately 470 photos(*3) on one charge thanks to a capacity approximately 1.8 times greater than that of previous models and a new, energysaving design.
Two color options will be available: black or silver.
XF50-140mm F2.8 R LM OIS WR
The FUJINON XF50-140mmF2.8 R LM OIS WR has a focal length equivalent to 76-
213mm*1, and a constant F2.8 aperture throughout the range. With a lens construction
of 23 glass elements in 16 groups, which features five ED lens elements, and one
Super ED lens element with low dispersion characteristics comparable to a fluorite lens,
chromatic aberrations have been substantially reduced. Furthermore, the use of a new
Nano-GI(Gradient Index) coating technology ensures this high-performance optic
delivers results befitting its flagship XF telephoto zoom lens status.
The length of the lens barrel remains constant throughout the entire zoom range, and
features a weather resistant and dust-resistant finish that can also work in temperatures
as low as -10°C. Thanks to a high-performance gyro sensor, a unique image
stabilization algorithm and the bright F2.8 aperture hand-holding is possible in a wider
range of conditions, while the world’s first Triple Linear Motor allows comfortable
shooting with fast, quiet autofocusing.
35mm format equivalent
XF56mm F1.2 R APD
The FUJINON XF56mmF1.2 R APD is an autofocus lens for digital cameras with APS-C
size sensors and provides a focal length equivalent to 85mm*1. The lens has a
maximum aperture of F1.2 making it the world’s brightest autofocus lens for digital
cameras with an APS-C sensor. In addition, the new apodizing filter makes it the perfect
choice for portraiture, with every strand of hair visible and a unique bokeh effect.
This lens is highly portable. When attached to an X Series camera body, it weighs about
half*2 that of a single-lens reflex camera with a lens of the same focal length and F
value, plus it’s quick to use thanks to the high-speed, quiet autofocus. It produces not
only beautiful bokeh part, but also maintain the sharpness with accurate focusing even
in a shallow depth-of -field. This is advantage of Mirrorless system over SLR thanks to
focusing on image sensor itself rather than on separate PD sensor. The shutter sound
on X Series bodies is equally quiet, so it’s easy to capture more natural shots of
※1 35mm format equivalent
※2 Fujifilm research.
[stextbox id=”black” caption=”ABOUT FUJIFILM PHILIPPINES”]
Fujifilm Corporation, headquartered in Tokyo, Japan, is a wholly-owned subsidiary of
Fujifilm Holdings Corporation. The company was founded in 1934 as a producer of
photographic film under the name Fuji Photo Film Co., Ltd. Driven by original research
and development, Fujifilm brings continuous innovation and leading-edge products to a
broad spectrum of industries, including electronic imaging, photofinishing equipment,
medical systems, life sciences, graphic arts, flat panel display materials, and office
products, based on a vast portfolio of digital, optical, fine chemical and thin film coating
Throughout its activities, Fujifilm seeks to contribute to the advancement of culture,
science, technology and industry, as well as to improved health and environmental
Fujifilm’s overarching aim is to help enhance the quality of life of people worldwide.