PUMA, one of the world’s leading sports and lifestyle brand through its Exclusive Philippine distributor Cougar Athletic Trends, Inc (CAT, Inc.) declared its partnership with Aljur Abrenica. Aljur, one of GMA’s prime heartthrobs is PUMA Philippines latest brand ambassador under Men’s Training while he continues to inspire others in staying fit and training hard.
Aljur Abrenica partners with PUMA Philippines
Tagged as Starstruck Season 4 Ultimate Hunk, Aljur Abrenica made him the perfect choice for PUMA’s upcoming Ignite Ultimate campaign (#MyIgniteUltimate) which will unveil his ultimate passion for fitness. Aljur will play a huge role with PUMA Philippines’ special campaign on Running and Training Division set to launch this end of March 2016.
Recalling how he started, Aljur rise after winning his great performance during the Starstruck contest. Since then, he has been the top choice as a leading man and handled an array of roles where he had shown his versatility in acting both in comedy and drama. Aljur also possesses a “heart-capturing” voice and currently have two recording albums.
“It has been one of my aspirations to represent a brand that I admire the most. I’ve been wearing the brand since I was a kid and up to this day and it never failed me in my sport/outdoor activities. It is comfortable, durable yet stylish! I am looking forward for a long relationship with PUMA. This is to send my gratitude to the brand and its management for choosing me to be one of your brand ambassadors.” Aljur’s statement on his partnership with PUMA
PUMA Philippines and Aljur Abrenica will launch fan activations throughout the partnership around the country such as consumer and retail events, training and fitness related social media content, and product programs. Expect a consistent and effective series of programs through vast marketing communication channels focusing on digital and creative promotions.
Ma. Theresa R. Santos, AVP Sales and Marketing at PUMA Philippines commented: “Aljur is the perfect embodiment of PUMA Training, and will be a wonderful complement to our sports-marketing Training campaign of “What are you training for? Get there #nomatterwhat”. He may be very busy with the rigorous demands of his career as a local TV/Movie celebrity, singer, and host; yet he still makes it a point to stay fit and train to keep that much toned body. He brings a lot of joy to the local audience because of his charisma and dedication to his craft. We are happy to have Aljur as one of our PUMA Philippines’ Brand Ambassador, and we are looking towards a long term partnership with the Ultimate Hunk.”