In the marketing field, dominating the market has always been the goal of every marketer. To do this they have to show and/or prove what their product or service can do and how it will outshine the client’s previous/current brand. Contrary to this practice, marketers should be able to submit first before being in command.
“Marketing is always about brands being dominant and consumers submitting. But in reality, every brand has to submit first because the submissive is the one who is in control,” says Donald Lim, over-all-chairman of the upcoming Philippine Marketing Association’s Fifty Shades of Marketing Summit on July 8-9 at the Sofitel Tent.
“Creating a channel for interactive engagement with the market is an example of submitting to them. When you start submitting to your market, you will learn how to manage. Eventually, you will realize that you become the dominant”, Lim added as he cited Facebook as an example for some brands who are still hesitant to set-up a Facebook page account thinking that this will only give the clients the opportunity to post bad comments or feedbacks for them.
The above lesson shows parallelism with the “Fifty Shades of Grey” book’s premise. This inspired Philippine Marketing Association (PMA) and themed this year’s 1st Asian Marketing Leadership Summit (AMLS) as “Fifty Shades of Marketing”.
Why “Fifty Shades of Marketing”?
Believing that each marketing individual has his/her own shade of creativity and innovation, PMA invited fifty different marketing experts. These experts will each make a share of what they know and practice – their own marketing shade. Summing it up, 50 shades of marketing since 50 kinds of marketing professionals will show their individual expertise.
Each participant could decide which talk they will listen to. The speakers will be coming from branding, PR, and digital agencies as well as showbiz and government personalities. All of them will share their marketing shades which made them pull through from different marketing challenges and will demonstrate how it created an edge for them.
50 Shades of Marketing
Let’s take a closer look on some of the featured speakers:
PMA created Asian Marketing Leadership Summit (AMLS) to become the new brand of their annual marketing conferences. Compared to the usual conferences they have staged, this year’s theme will be more focused on converging marketing leaders, which will also give a room for more discussions and interactions.
This summit doesn’t only aim for every marketer to grow and learn from each track that they will choose but to network as well.
“Participants could learn as much by choosing the track that they want. They should also take this chance to network like they’ve never networked before,’ advises Lim.
To register and know more details about 50 Shades of Marketing, please visit www.50shadesofmarketing.com.ph